How Blockchain Empowers The Digital Art Market

By Elena Zavelev of New Art Academy, Forbes.com

89 seconds Atomized, by Eve Sussman.COURTESY OF SNARK.ART.jpg

Uniqueness and novelty are generally considered to be the founding principles of creativity in the arts. These principles, however, are often challenged in the digital art space where the proliferation of unauthorized digital copies makes it close to impossible to prove the ownership or the authorship of the artwork in question. Continue Reading

Why Blockchain Will Impact The Art Market

By Elena Zavelev of New Art Academy, Forbes.Com

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Will blockchain revolutionize the art market? The growing number of art-tech startups aiming to bring greater transparency and transactional security to the industry as well as the adoption of the technology among the top players definitely indicates so! In order to best understand what blockchain can bring to the art market, let’s take a look at the main ways that it can be utilized, as well as the opportunities and challenges that they present.

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Digital Dilemma: Will the Art Market Embrace Blockchain’s Promise of Transparency?

Written in collaboration with Lindsay Moroney, COO of Artory

Furthering the cause of transparency and establishing trust are the ideals expounded by blockchain enthusiasts, but efforts to implement this technology in order to create a digital registry for artworks will certainly take time. Will the market resist, and will increased transparency improve the market and make it more efficient, or will it scare away vendors and buyers?

According to Lindsay Moroney, COO of Artory, a secure registry of artworks, about 85% of art buyers want a certificate as proof of ownership.