Blockchain Technology: Disrupting the Creative World


New Art Academy and Cheung Kong Graduate School of Business, present a conversation about disruptive and impactful potential of using blockchain technology in media, art, journalism and advertising.

Some questions we cover:

  • How can blockchain help with authorship rights, plagiarism and fake news?

  • Do we need more transparency in the art market and is blockchain a good solution for it?

  • How to eliminate fraud in digital advertising with the help of blockchain technology?

  • How can blockchain ensure that artist's rights are always protected and their royalties are paid?