Blockchain Technology: Disrupting the Creative World
New Art Academy and Cheung Kong Graduate School of Business, present a conversation about disruptive and impactful potential of using blockchain technology in media, art, journalism and advertising.
Some questions we cover:
How can blockchain help with authorship rights, plagiarism and fake news?
Do we need more transparency in the art market and is blockchain a good solution for it?
How to eliminate fraud in digital advertising with the help of blockchain technology?
How can blockchain ensure that artist's rights are always protected and their royalties are paid?