Roy is the co-founder of FRESCO, the world’s first blockchain art asset network. Coming from a collector family, Roy has formed an appreciation for art since the very beginning. And he clearly sees how blockchain can help improve the provenance, promotion, liquidation of artwork at a global scale, so he decides to create FRESCO with a team of passionate art & blockchain people.
FRESCO is doing the world’s first ICD by distributing 300 million FRESCO tokens to its global community for free, educating 100,000+ people about art in the process. So far FRESCO has gathered substantial attention & support from the art & blockchain world: renowned artists, collectors along with Director of Bitcoin Foundation & Co-Founder of Ethereum have been openly supporting the tokenization of the art world led by FRESCO.